HAR REALTOR® Expo- Chad Cardini
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Generational Marketing
![Generational Marketing ,[object Object],[object Object],facilitated by Chad Cardani](https://image.slidesharecdn.com/slideshare-generationalmarketing-101026154102-phpapp01/85/HAR-REALTOR-Expo-Chad-Cardini-1-320.jpg)
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HAR REALTOR® Expo- Chad Cardini
- 8. ? How do we impact them? How do they impact us?
- 9. Common Expectations Professional Respect Accessibility Honesty Excellent Service Personal Service Source: 2009 Profile of Home Buyers and Sellers
- 10. Common Expectations Source: 2009 Profile of Home Buyers and Sellers
- 12. Spot the 5 differences...
- 13. Spot the 5 differences...
- 14. 1st Time Buyers Source: 2009/2007 Profile of Home Buyers and Sellers
- 15. All buyers Source: 2009/2007 Profile of Home Buyers and Sellers
- 16. Ownership Goals Investment Home Millennials Gen X Boomers Matures Source: 2009 Profile of Home Buyers and Sellers
- 17. Communication Touch Tech Drop-by Newsletter Postcard Magnets Phone call Details Quickly Txt Msg e-Newsletter RSS Feeds Crowdsource Phone call Highlights NOW Millennials Matures Boomers Gen X
Editor's Notes
- Columbine, Gulf War/Desert Storm, Waco, September 11 Internet
- Iran hostage crisis, Chernobyl, Challenger Explosion, Rodney King, Downsizing & layoffs
- Civil Rights movement, Vietnam, Woodstock, Moon landing Assassinations - JFK, Martin Luther King, Bobby Kennedy
- Cold War, Korean War, The “BEAT” generation - open emotion, challenge limits, spontaneity
- Great depression, World War II
- Knowing this, what does it mean to our business?
- When it comes to what we do, similar. So what does that mean?
- Take a couple minutes to compare these drawings of Hello Kitty. Do you see the differences?
- Let’s talk about High Touch - communication/marketing ideas? Now let’s look at low touch